ANALYSIS OF THE RED CHILI MARKET STRUCTURE IN BANDAR LAMPUNG (CASE STUDY IN KOGA MARKET)
Keywords:
chili, market structureAbstract
Chili is a very important vegetable commodity for Indonesian people. Based on the results of BPS data processing, the price elasticity figure for red chili is around -0.82 (inelastic), this means that chili is a commodity that cannot easily be replaced or recognized as a staple item. but this does not reduce consumer demand not to use chili in everyday life. The demand for red cayenne pepper at the Koga market has decreased since the Covid-19 pandemic. The high price of chili also affects the demand for purchase and consumption of chili. Therefore, it is necessary to carry out a market analysis related to the price of red cayenne pepper at the Koga Market, Bandar Lampung City. The purpose of this study is to analyze what market structure is formed in the red chili commodity at the Koga Market in Bandar Lampung. In this study used quantitative research methods. The samples used in this study were all traders of red cayenne pepper in the Koga Market, Bandar Lampung. The calculation results obtained a CR4 value of 0.6666 and an IHH value of 1531.887. Based on these two indicators, the market structure for red cayenne pepper is at a moderate concentration level and the market structure is oligopoly. 6666 and IHH value of 1531.887. Based on these two indicators, the market structure for red cayenne pepper is at a moderate concentration level and the market structure is oligopoly. 6666 and IHH value of 1531.887. Based on these two indicators, the market structure for red cayenne pepper is at a moderate concentration level and the market structure is oligopoly.
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Copyright (c) 2023 Dita Pratiwi, Tunjung Andarwangi, Clara Yolandika
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